Afterworld: The Age of Tomorrow is the first ever video game produced by a fashion brand. Players are invited to embark on a “hero’s journey” in the near future of 2031, moving through different zones, from a post-apocalyptic Balenciaga store to an enchanted forest, to reach salvation on the other side. Along the way, they meet avatars wearing different looks from the collection, which are rendered in impressive detail.

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Balenciaga Afterworld